Department of Marketing & International Business

Lee Business School » Department of Marketing & International Business
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    Marketing Students Participate in the Annual Western Regional Conference

    On October 29th, five members of the UNLV American Marketing Association (AMA) Chapter drove to Long Beach, CA to attend the 3rd Annual Western Regional Conference hosted by California State University, Long Beach.

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    Partnership: UNLV Marketing Class and the Downtown Las Vegas Alliance

    UNLV Lee Business School professor Jack Schibrowsky and the 60 students in his marketing, planning and analysis class spent the fall 2011 semester studying various aspects of downtown Las Vegas.

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    ‘BRING A CAN TO SCHOOL’ DAY- Students get involved in the community

    Who is not touched by these tough economic times? Every person wants to be able to fully live their lives and reach their potential without thinking of the next meal. There are so many of us struggling today and UNLV students are among them.

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    The Marketing Department Honoree – Darcy K. Neighbors

    The Lee Business School is honoring seven outstanding graduates as Departmental Alumni of the Year in a day of recognition and activities on Jan. 18, 2012. The honorees were chosen by the departments for bringing notoriety to the Lee Business School, support of their respective departments, and professional success in business and industry.

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Welcome

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Welcome to the Department of Marketing at UNLV. Marketing is a crucial component of every organization. At the core of marketing is the consumer; as such, the field revolves around identifying consumers, gauging their interest, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.

2011 Fall Graduation

     
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