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The Department of Marketing offers the tools needed to be the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, and creating successful enterprises. |
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Welcome |
At the core of Marketing is the psyche of the buyer. Pricing, promotion, distribution and product (or service) design are all dependent on cutting-edge research to fully understand the "mind of the marketplace". Globalization of markets, the dynamic nature of services and diffusion of new technology have provided additional opportunities and challenges for marketing strategists and researchers. In addressing these issues, our department engages in the pursuit of nationally recognized, "theory expanding" research published in high quality journals. Through these research efforts, "first-hand" application of research knowledge is brought into the classroom and is interwoven into our commitment to high-quality teaching.
Michael S. LaTour, Ph.D.
Professor of Marketing and Chair
http://faculty.unlv.edu/mlatour/
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