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Douglas L. Crook

Managing Director of Christopher Commercial, LLC

What ignited the spark in you to start a new business venture or to make significant changes in an existing business?
Thats a good question. My spark has always been there and I have always liked business and business ventures. From the time I was young I was attracted to business and money. I started a landscape company and operated it throughout my tenure at UNLV. Owning the company allowed me to grow as a businessperson and person in general. The pressure of owning a company taught me a lot about life. Since that time, I have opened or been involved in numerous companies and ventures.

What three pieces of advice would you give to high school or college students who want to become entrepreneurs?

  1. Keep your eyes open for opportunities.
  2. Follow your dreams and desires. If you dont have them fully pinned down they will come to you.
  3. Never stop networking. Networking is one of the keys to success.
What stops you from throwing in the towel and giving up when you are frustrated?
I don't throw in the towel and give up when frustrated because I have an internal drive that keeps me going toward the finish line. Days are tough sometimes and I don't reach my optimum momentum or daily goals, but you must keep pushing.

In one word, characterize your life as an entrepreneur.
Dynamic

What have been some of your failures, and what have you learned from them?
I have learned the most in life from failures. Whether the failures are in business or personal life learning from them is the key to growing. I recently completed a project that went way over budget, took longer than anticipated, and we ended up losing money and time as a result. What I learned is that no matter what we are all susceptible to failure and its part of life, but you can't let them get you down or slow your momentum. I tend to study and dissect my failures so I can be better prepared going forward.

When a student asks you if they should consider a UNLV College of Business education, what do you say?
When a student asks me about the UNLV College of Business education (and they have/do) I reinforce that the College of Business program is a great program from the standpoint of the quality of education, the level of the professors and their research, and the jobs that are afforded as a UNLV COB Alumni. I also say that you can go to Harvard and accomplish less than you can at UNLV if you don't apply yourself, so you must apply yourself at either to be successful. If you apply yourself at UNLV you will get a great education.

What's the biggest thing you didn't learn in school? What's the biggest thing you did learn in school?
The biggest thing I didn't learn in school was the administrative side of operating a business including managing people. Maybe this part of the education process was there and I missed it. People management is one of my weaknesses, but I have hired a leadership coach to help me. You can never stop learning and growing.

The biggest thing I learned at school was how to learn. In high school absorbed, but I did not learn. At UNLV I learned finance. I use finance to this very day, everyday, in my profession. I feel like I have learned a trade or skill that I can take with me and utilize wherever I go.