College of Business » Department of Marketing » Directory » Anjala Krishen, Ph.D.

Anjala Krishen, Ph.D.

Assistant Professor

Dr. Krishen brings 13 years of full-time work experience and expertise to UNLV, working for companies including Oracle Corporation, American Electric Power, Datapult, Installinc, and Enerwise Global Technologies. In addition to her Ph.D. from Virginia Tech, she earned a Bachelor of Science degree in Electrical Engineering from Rice University, an MBA from Virginia Tech as well as Master of Science degree in Marketing from Virginia Tech. She received the 2007 Pamplin College Graduate Teaching Award at Virginia Tech. Dr. Krishen's work was also featured in the Pamplin (VA Tech) College of Business Magazine at http://www.pamplin.vt.edu/magazine/spring07.pdf as part of the cover story. Beginning in fall of 2007, she joined UNLV as an Assistant Professor. Her research interests include areas within Heuristics and Choice set design, E-Commerce, decision support systems, virtual world technology, decision making in rich environments, and Buyer Psychology.

Selected Research
My Bui, Anjala Krishen, and Kenneth Bates "Modeling Regret Effects on Consumer Post-Purchase Decisions" European Journal of Marketing (forthcoming) Angeline Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research (forthcoming) Kheirandish, R., A. Krishen, and P. Kachroo "Application of Optimal Control Theory in Marketing What is the Optimal Number of Choices on a Shopping PlatformWebsite" 2009 International Journal of Computer Applications in Technology A. Krishen and K. Nakamoto "Improving Consumer QualityEfficiency by Using Simple Adaptive Feedback in a Choice Setting," International Journal of Computer Applications in Technology, 2009 34(3), 155-164. Labreque L., S. Grzeskowiak, and A. Krishen "Social Motivations for Brand Loyalty The Role of Conformity And Escapism," 2008 American Marketing Association/Summer A. Krishen, K. Nakamoto, and P. Herr "The Dichotomy Heuristic in Choice How Contrast Makes Decisions Easier" (2008) VDM-Verlag Rubinelli, S., K. Nakamoto, P. Schulz, and A. Krishen "Argumentation in DirecttoConsumer Advertising of Pharmaceuticals Logical Problems and Policy Issues," 2007 Advances in Consumer Research Brown, James R., A. Krishen, P. Kachroo and C. Dev "WithinInformant Bias in Marketing Research," 2005 American Marketing Association /Summer. Belanger, France, J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp "Website Success Metrics: Addressing the Duality of Goals" Communications of the ACM, 2005 49(12), 114 116
Contact Information
College of Business Department of Marketing 4505 Maryland Parkway Box 456010 Las Vegas, NV 89154-6010 Phone: (702) 895-3591 Fax: (702) 895-4854 Email: anjala.krishen@unlv.edu Website: http://faculty.unlv.edu/anjala

Class Schedule
MW 11:30-12:45 PM M 7:00-9:45PM
Office Hours
MW 1:00-2:30 PM M 5:00-7:00PM By Appointment