College of Business » Department of Marketing » Directory » John (Jack) Schibrowsky, Ph.D.

John (Jack) Schibrowsky, Ph.D.

Professor

Jack Schibrowsky has produced a total of more than 100 intellectual contributions over the past 15 years including 40 major publications. This is an average of nearly 7 intellectual contributions per year. He has received a total of 6 national research awards over the past 10 years.Jacks scholarship activities have focused on four areas, direct/database marketing, Marketing Education, not-for-profit marketing, and health care marketing.

Selected Research
"Marketing Ethics Research: A Systematic Review of the Literature" Journal of Macromarketing. Accepted for publication "Interactive IMC The Relational-Transactional Continuum and the Synergistic Use of Customer Data" Journal of Advertising Research (forthcoming) "The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience A Causal Model" Journal of Marketing Education, forthcoming "The State of Internet Marketing Research A Review of Literature and Future Directions" European Journal of Marketing (forthcoming) "Crossing Cultures" Marketing Health Services. Chicago: Spring 2004.Vol.24, (1) 26-33. "The Impact of Competitive Pressure on Students Ethical Decision-making in a Global Setting" Marketing Education Review, 2004, 14(1): 1-13. "The Impact of Competitive Pressure on Student's Ethical Decision Making in a Global Setting An Empirical Investigation" Journal of Marketing Education Vol. 27, No. 1, 2005
Contact Information
College of Business Department of Marketing 4505 Maryland Parkway Box 456010 Las Vegas, NV 89154-6010 Phone: (702) 895-0993 Fax: (702) 895-4854 Email: john.schibrowsky@unlv.edu Website:

Class Schedule
TR 11:15am-12:15pm TR 4:30pm-5:30pm
Office Hours
TR 11:15am-12:15pm TR 4:30pm-5:30pm By Appointment