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The Department of Marketing offers the tools needed to be the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, and creating successful enterprises. |
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Michael "Mike" LaTour, Ph.D.Professor of Marketing and Department Chair |
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 Mike LaTour is Professor of Marketing and Chair of the Department of Marketing. Prior to his arrival at UNLV in the Fall of 2004, he was the Torchmark Professor of Marketing at Auburn University. His research interests focus on consumer memory, psychophysiological response to advertising and gender issues in advertising. His research has appeared in a variety of journals including Journal of Marketing, Journal of Advertising, Journal of Advertising Research and the Journal of the Academy of Marketing Science (main articles only, NOT "Marketing and the Law" section). |
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Selected Research |
- LaTour, Kathryn A., and Michael S. LaTour "Can Advertising Change Memory for Even a Really Discrepant Experience? : Paradigm Issues in the Study of Post-experience Advertising" Journal of Current Issues and Research in Advertising (forthcoming)
- LaTour, Kathryn A., Michael S. LaTour and George M. Zinkhan "Coke is it: An Icon Illuminated through Childhood Memory Stories" Journal of Business Research (forthcoming)
- Angeline Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research (forthcoming)
- LaTour, Kathryn A., and Michael S. LaTour "Positive Mood and Susceptability to False Advertising" Journal of Advertising, Vol. 38, No. 3, 2009, 127-142
- Khrushchev, Sergei, Tony L. Henthorne, and Michael S. LaTour "Cuba at the Crossroads:The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives (Case Study)" Cornell Hotel and Restaurant Administration Quarterly (Now Cornell Hospitality Quarterly) , Vol. 48, No. 4, 2007, 402-415
- Braun-LaTour, Kathryn and Michael S. LaTour "Introducing the Childhood Memory Elicitation Method to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation" Cornell Hotel and Restaurant Adminstration Quarterly, Vol. 48, No. 3, 246-273
- Braun-Latour, Kathryn A., Michael S. LaTour, and George M. Zinkhan "Using Childhood Memories to Gain Insight into Brand Meaning" Journal of Marketing Vol. 71, No. 2, 2007 pp.45-60
- Reichert, Tom, Michael S. LaTour and Joo Young Kim "Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 2, 2007, 57-71
- Reichert, Tom, Michael S. LaTour, Jacqueline Lambaise, and Mark Adkins "A Test of Media Literacy Effects and Sexual Objectification in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 1, 2007, 81-92
- Potter, Robert F., Michael S. LaTour, Kathryn Braun-LaTour, and Tom Reichert "The Impact of Program Context on Motivational System Activation and Subsequent Effects on a Fear Appeal" Journal of Advertising Vol. 35, No. 3, 2006
- Kathryn Braun-LaTour and Michael S. LaTour "Is that a Finger in My Chili Using Affective Advertising for Post-Crisis Brand Repair" Cornell Hotel and Restaurant Adminstration Quarterly Vol. 47, No. 2, 2006
- Holbrook, Morris B., Kathleen T. Lacher, and Michael S. LaTour (authors contributed equally) "Audience Judgments As the Potential Missing Link Between Expert Judgments and Audience Appeal An Illustration Based on Musical Recordings of My Funny Valentine" Journal of the Academy of Marketing Science Vol. 34, No. 1, 2006 (one of several main articles, not part of the "Marketing and the Law" section)
- Braun-LaTour, Kathryn and Michael S. LaTour "Transforming Consumer Experience When Timing Matters" Journal of Advertising Vol. 34, No. 3, 2005
- Snipes, Robin L., Sharon Oswald, Michael S. LaTour and Achilles Armenakis "The Effects of Specific Job Satisfaction Facets on Customer Perceptions of Service Quality An Employee-Level Analysis" Journal of Business Research Vol. 58, No. 10, 2005
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Contact Information |
College of Business
Department of Marketing
4505 Maryland Parkway Box 456010
Las Vegas, NV 89154-6010
Phone: (702) 895-0513
Fax: (702) 895-4854
Email: michael.latour@unlv.edu
Website: http://www.unlv.edu/faculty/mlatour
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Class Schedule |
- MKT 312 Section 1, 11:30 am to 12:45 pm MW
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Office Hours |
- 9:30 to 10:45 , MWTR
- By Appointment
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