Gillian Naylor, Ph.D.

Associate Professor

Dr. Gillian Naylor's research and teaching focuses on Services Marketing. She has published in such noteworthy journals as the Journal of the Academy of Marketing Science, Journal of Service Research and Journal of Services Marketing.

Selected Research
Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston "Using Transformational Appeals to Enhance the Retail Experience" Journal of Retailing (forthcoming) "The Role of Professionalism in Determining Job Satisfaction in Professional Services A Study of Marketing Researchers" Journal of Service Research, 2001, Vol. 3, No. 4 "Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables" Journal of the Academy of Marketing Science, 2000, Vol. 28, No. 3
Contact Information
College of Business Department of Marketing 4505 Maryland Parkway Box 456010 Las Vegas, NV 89154-6010 Phone: (702) 895-1309 Fax: (702) 895-4854 Email: gillian.naylor@unlv.edu Website:

Class Schedule
TuTh 7:15am-8:15am TuTh 10:00am - 11:30am
Office Hours
TuTh 7:15am-8:15am TuTh 10:00am - 11:30am By Appointment

Selected Research