College of Business » Department of Marketing » Directory » Angeline Close, Ph.D.

Angeline Close, Ph.D.

Assistant Professor of Marketing

Current Curriculum Vitae: http://faculty.unlv.edu/angeline/cv_of_angeline_close.htm Dr. Close researches, teaches, and serves in the marketing community. Her expertise is in event marketing--namely how consumers' experiences at sponsored events influence attitudes and consumer behavior. Her current studies explore engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events/purchase intention towards sponsors, the role of sponsor-event congruity, and why consumers may resist events. A book on consumer behavior and sports--including the role of sporting events--is in the works with co-editor Lynn Kahle, Ph.D. Synergistically, she studies consumers' experiences with electronic marketplaces--online experiences, and how they interplay with onground events. Her research ties theory with implications for consumers, society, or consumer-focused business practice. She has contributed over a dozen peer-reviewed research publications and book chapters. These appear in the Journal of the Academy of Marketing Science, Advances in Consumer Research, Journal of Advertising Research, and Journal of Business Research, among others. Her research has also been featured on CBS's local NewsOne and in The New York Times, New Scientist, The St. Petersburg Times, and The Las Vegas Review-Journal. Dr. Close has taught approximately 1,200 students to date (at UGA, N.GA and UNLV), with positive feedback from students in Marketing Management, Advertising/IMC, International Marketing, Strategy, and Sales/Promotions courses. At UNLV, she introduces students to marketing--sparking interest in the field by involving them with her latest research, co-collaborating on new ideas, and hosting esteemed marketing executives. Dr. Close engages her students thinking in marketing theories and applications, especially in the local entertainment economy. In addition, she serves the local and national marketing and academic communities. Nationally, she serves as President of the American Marketing Association's Consumer Behavior division (CBSIG.org). Involved with doctoral education, she serves on the Board of Directors to current doctoral students AMA's doctoral student group, where she served as VP of Research from 2004-2006. She serves various leadership roles for the Association for Consumer Research, Society for Marketing Advances, and Academy of Marketing Science. Locally, she is a member of AMA's Las Vegas Professional Chapter. Dr. Close has experience as a marketing research consultant, and has contributed research projects for Hallmark, Coca-Cola, Dodge, Ford, Cingular, New Media Institute, Harvey's Grocery, United Community Bank, AT&T, Fashion Show Mall, Suzuki, Tour de GA, and Road Atlanta. Her latest event study will take place at the Petit LeMans race. Prior to joining UNLV's business faculty, Dr. Close studied advertising and marketing at the University of Georgia's Grady College of Journalism & Mass Communication (ABJ 1997; MMC 2000) and the Terry College of Business (Ph.D. 2006). Also while at UGA, she interned for her Congressman in Washington, D.C. and studied abroad in Madrid, Spain, and Avignon, France. Beyond her passion for marketing, she enjoys volunteering with the Jr. League, playing tennis and softball, hiking at Mt. Charleston and Red Rock, and family visits back home in Atlanta.

Selected Research
Russell Lacey, Angeline G. Close, R.Z. Finney "The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness" Journal of Business Research (forthcoming) Monika Kukar-Kinney and Angeline G. Close "The Determinants of Consumers' Shopping Cart Abandonment" Journal of the Academy of Marketing Science (forthcoming) Angeline G. Close and Monika Kukar-Kinney "Beyond Buying: Motivations Behind Consumers Online Shopping Cart Use" Journal of Business Research (forthcoming) Angeline G. Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research, 49 (3), 271-284. Angeline G. Close and George M. Zinkhan "Market Resistance and Valentine's Day Events" Journal of Business Research, Vol. 62, No. 2, 2009, 200-207. Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close "The Impact of Repeat Attendance on Event Sponsorship Effects" Journal of Marketing Communications, Vol. 13, No. 4, 2007, 243-255 Angeline G. Close and George M. Zinkhan "Consumer Experiences and Market Resistance: An Extension of Resistance Theories" Advances in Consumer Research, Vol. 34, 2007, 256-262 Angeline G. Close, R. Zachary Finney, Russell Lacey, and Julie Sneath "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research, Vol. 46, No. 4, 2006, 420-433 Angeline G. Close and George M. Zinkhan "A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day" Advances in Consumer Research, Vol. 33, 2006 Julie Z. Sneath, R. Zachary Finney, Russell Lacey, and Angeline G. Close "Balancing Act: Proprietary and Non-Proprietary Event Marketing" Marketing Health Services, Vol. 26, No. 1, 2006, 27-32 Julie Z. Sneath, R. Zachary Finney, and Angeline G. Close "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research, Vol. 45, No. 4, 2005, 373-381 Angeline G. Close, Ashutosh Dixit, and Naresh Malhotra "Chalkboards to Cybercources: The Internet in Marketing Education" Marketing Education Review, Vol. 15, No. 2, 2005, 81-94 George M. Zinkhan, Penelope Prenshaw, and Angeline G. Close "Sex-Typing of Leisure Activities: A Test of Two Theories" Advances in Consumer Research, Vol. 31, 2004, 412-419 Angeline G. Close and George M. Zinkhan "The e-Mergence of e-Dating" Advances in Consumer Research, Vol. 31, 2004, 153-157
Contact Information
College of Business Department of Marketing 4505 Maryland Parkway Box 456010 Las Vegas, NV 89154-6010 Phone: (702) 895-5956 Fax: (702) 895-4854 Email: angeline.close@unlv.edu Website: http://faculty.unlv.edu/angeline

Class Schedule
Fall 2009: MKT 423 Advertising TR 8:30-9:45am BEH 105 Fall 2009: MKT 301 Marketing Management TR 10:00-11:15am BEH 105 Spring 2010: MKT 301 Marketing Management TR 4:00-5:15 Spring 2010: MBA 715 Marketing Opportunity Analysis TR 5:30-6:45
Office Hours
Tuesday Thursday, 11:30-4:00 By Appointment