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The Department of Marketing offers the tools needed to be the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, and creating successful enterprises. |
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| College of Business a Finalist in Prestigious International Case Competition |
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The College of Business American Marketing Association (AMA) club is one of
eight finalists in the AMA International Case Competition. Collegiate chapters
were invited to form teams to develop a written solution for a marketing
challenge. Teams were challenged with developing a target marketing and
segmentation plan and positioning the city of New Orleans in order to increase
tourism in the hurricane-ravaged community.
Fifty-five schools nationwide
entered the competition. UNLVs AMA chapter was among the eight finalists
chosen. The final teams will participate in an oral competition March 29 at the
AMAs 29th Annual International Collegiate Conference in New Orleans. The
winning team will win a share of $7,000 in cash awards including a $3,000 grand
prize. The teams trip to New Orleans will be supported through donations made
to the College of Business through a recently held phonathon.
The UNLV
AMA chapter is open to students of all majors and provides the opportunity to
network and interact with professionals, incorporate practical application of
business and marketing principles, and provide assistance in professional
development. It is affiliated with the national American Marketing Association
and works closely with the local Las Vegas AMA professional chapter.
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