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College of Business » Department of Marketing » Research & Publications

Research & Publications

Angeline Close, Ph.D.

  • Monika Kukar-Kinney and Angeline G. Close "The Determinants of Consumers' Shopping Cart Abandonment" Journal of the Academy of Marketing Science (forthcoming)

  • Angeline G. Close and Monika Kukar-Kinney "Beyond Buying: Motivations Behind Consumers Online Shopping Cart Use" Journal of Business Research (forthcoming)

  • Angeline G. Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research (forthcoming)

  • Angeline G. Close and George M. Zinkhan "Market Resistance and Valentine's Day Events" Journal of Business Research, Vol. 62, No. 2, 2009, 200-207.

  • Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close "The Impact of Repeat Attendance on Event Sponsorship Effects" Journal of Marketing Communications, Vol. 13, No. 4, 2007, 243-255

  • Angeline G. Close and George M. Zinkhan "Consumer Experiences and Market Resistance: An Extension of Resistance Theories" Advances in Consumer Research, Vol. 34, 2007, 256-262

  • Angeline G. Close, R. Zachary Finney, Russell Lacey, and Julie Sneath "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research, Vol. 46, No. 4, 2006, 420-433

  • Angeline G. Close and George M. Zinkhan "A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day" Advances in Consumer Research, Vol. 33, 2006

  • Julie Z. Sneath, R. Zachary Finney, Russell Lacey, and Angeline G. Close "Balancing Act: Proprietary and Non-Proprietary Event Marketing" Marketing Health Services, Vol. 26, No. 1, 2006, 27-32

  • Julie Z. Sneath, R. Zachary Finney, and Angeline G. Close "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research, Vol. 45, No. 4, 2005, 373-381

  • Angeline G. Close, Ashutosh Dixit, and Naresh Malhotra "Chalkboards to Cybercources: The Internet in Marketing Education" Marketing Education Review, Vol. 15, No. 2, 2005, 81-94

  • George M. Zinkhan, Penelope Prenshaw, and Angeline G. Close "Sex-Typing of Leisure Activities: A Test of Two Theories" Advances in Consumer Research, Vol. 31, 2004, 412-419

  • Angeline G. Close and George M. Zinkhan "The e-Mergence of e-Dating" Advances in Consumer Research, Vol. 31, 2004, 153-157

James (Jim) Cross, Ph.D.

  • "Linking Market Segmentation to Marketing Strategy" A Leading Marketing Journal (under review)

Anjala Krishen, Ph.D.

  • My Bui, Anjala Krishen, and Kenneth Bates "Modeling Regret Effects on Consumer Post-Purchase Decisions" European Journal of Marketing (forthcoming)

  • Angeline Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research (forthcoming)

  • Kheirandish, R., A. Krishen, and P. Kachroo "Application of Optimal Control Theory in Marketing What is the Optimal Number of Choices on a Shopping PlatformWebsite" 2009 International Journal of Computer Applications in Technology

  • A. Krishen and K. Nakamoto "Improving Consumer QualityEfficiency by Using Simple Adaptive Feedback in a Choice Setting," International Journal of Computer Applications in Technology, 2009 34(3), 155-164.

  • Labreque L., S. Grzeskowiak, and A. Krishen "Social Motivations for Brand Loyalty The Role of Conformity And Escapism," 2008 American Marketing Association/Summer

  • A. Krishen, K. Nakamoto, and P. Herr "The Dichotomy Heuristic in Choice How Contrast Makes Decisions Easier" (2008) VDM-Verlag

  • Rubinelli, S., K. Nakamoto, P. Schulz, and A. Krishen "Argumentation in DirecttoConsumer Advertising of Pharmaceuticals Logical Problems and Policy Issues," 2007 Advances in Consumer Research

  • Brown, James R., A. Krishen, P. Kachroo and C. Dev "WithinInformant Bias in Marketing Research," 2005 American Marketing Association /Summer.

  • Belanger, France, J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp "Website Success Metrics: Addressing the Duality of Goals" Communications of the ACM, 2005 49(12), 114 116

Richard S. Rich Lapidus, Ph.D.

  • "Salespeople and Stress The Moderating Role of Locus of Control on Work Stressors and Felt Stress" Journal of Marketing Theory and Practice, 1997, Vol. 5, No. 3

  • "Stressors, Leadership Substitutes, and Relations with Supervision Among Industrial Salespeople" Industrial Marketing Management, 1997, Vol. 26, No. 3

Michael "Mike" LaTour, Ph.D.

  • LaTour, Kathryn A., and Michael S. LaTour "Can Advertising Change Memory for Even a Really Discrepant Experience? : Paradigm Issues in the Study of Post-experience Advertising" Journal of Current Issues and Research in Advertising (forthcoming)

  • LaTour, Kathryn A., Michael S. LaTour and George M. Zinkhan "Coke is it: An Icon Illuminated through Childhood Memory Stories" Journal of Business Research (forthcoming)

  • Angeline Close, Anjala Krishen, and Michael S. LaTour "This Event is Me: How Consumer Event Congruity Leverages Sponsorship" Journal of Advertising Research (forthcoming)

  • LaTour, Kathryn A., and Michael S. LaTour "Positive Mood and Susceptability to False Advertising" Journal of Advertising, Vol. 38, No. 3, 2009, 127-142

  • Khrushchev, Sergei, Tony L. Henthorne, and Michael S. LaTour "Cuba at the Crossroads:The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives (Case Study)" Cornell Hotel and Restaurant Administration Quarterly (Now Cornell Hospitality Quarterly) , Vol. 48, No. 4, 2007, 402-415

  • Braun-LaTour, Kathryn and Michael S. LaTour "Introducing the Childhood Memory Elicitation Method to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation" Cornell Hotel and Restaurant Adminstration Quarterly, Vol. 48, No. 3, 246-273

  • Braun-Latour, Kathryn A., Michael S. LaTour, and George M. Zinkhan "Using Childhood Memories to Gain Insight into Brand Meaning" Journal of Marketing Vol. 71, No. 2, 2007 pp.45-60

  • Reichert, Tom, Michael S. LaTour and Joo Young Kim "Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 2, 2007, 57-71

  • Reichert, Tom, Michael S. LaTour, Jacqueline Lambaise, and Mark Adkins "A Test of Media Literacy Effects and Sexual Objectification in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 1, 2007, 81-92

  • Potter, Robert F., Michael S. LaTour, Kathryn Braun-LaTour, and Tom Reichert "The Impact of Program Context on Motivational System Activation and Subsequent Effects on a Fear Appeal" Journal of Advertising Vol. 35, No. 3, 2006

  • Kathryn Braun-LaTour and Michael S. LaTour "Is that a Finger in My Chili Using Affective Advertising for Post-Crisis Brand Repair" Cornell Hotel and Restaurant Adminstration Quarterly Vol. 47, No. 2, 2006

  • Holbrook, Morris B., Kathleen T. Lacher, and Michael S. LaTour (authors contributed equally) "Audience Judgments As the Potential Missing Link Between Expert Judgments and Audience Appeal An Illustration Based on Musical Recordings of My Funny Valentine" Journal of the Academy of Marketing Science Vol. 34, No. 1, 2006 (one of several main articles, not part of the "Marketing and the Law" section)

  • Braun-LaTour, Kathryn and Michael S. LaTour "Transforming Consumer Experience When Timing Matters" Journal of Advertising Vol. 34, No. 3, 2005

  • Snipes, Robin L., Sharon Oswald, Michael S. LaTour and Achilles Armenakis "The Effects of Specific Job Satisfaction Facets on Customer Perceptions of Service Quality An Employee-Level Analysis" Journal of Business Research Vol. 58, No. 10, 2005

Michael Mejza, Ph.D.

  • "Supply Chain Management's Impact on Supplier, Customer, and Logistics Strategies" ICFAI Journal of Supply Chain Management, V. 1, No. 3, 2004 pp. 23-39

  • "Driver Management Practices of Motor Carriers with High Compliance and Safety Performance" Transportation Journal Vol. 42, No. 4

  • "The Scope and Span of Supply Chain Management" International Journal of Logistics Management Vol. 12, No. 2

  • "Assessing Motor Carrier Potential for Improving Safety Processes" Transportation Journal Vol. 38, No. 4

Gillian Naylor, Ph.D.

  • Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston "Using Transformational Appeals to Enhance the Retail Experience" Journal of Retailing (forthcoming)

  • "The Role of Professionalism in Determining Job Satisfaction in Professional Services A Study of Marketing Researchers" Journal of Service Research, 2001, Vol. 3, No. 4

  • "Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables" Journal of the Academy of Marketing Science, 2000, Vol. 28, No. 3

Alexander Nill, Ph.D.

  • Aalberts, Robert and Alexander Nill (2009) "A Collusion of Public Policies: Fair Housing Takes on Internet Advertising Protected by the Communications Decency Act" Journal of the Academy of Marketing Science, Forthcoming

  • Alexander Nill and Andreas Geipel (2009) "Sharing and Owning of Musical Works: Copyright Protection from a Societal Perspective" Journal of Macromarketing, Accepted for publication

  • Alexander Nill and Clifford Shultz (2009) "Global software piracy: Trends and strategic considerations" Business Horizons, 52(3):289-298

  • Alexander Nill, Jack Schibrowsky, and James W. Peltier (2009) "Factors that influence Software Piracy: A View From Germany" Communications of the ACM, forthcoming 2009

  • Trevor Moores, Alexander Nill, and Marcus Rothenberger (2009) "Knowledge of Software Piracy as an Antecedent to Reducing Piracy Behavior" Journal of Computer Information Systems, 2009 forthcoming

  • Andreas Geipel, Robert Aalberts und Alexander Nill (2008) "Indizien- und Anscheinsbeweise in der Prozepraxis (Circumstantial evidence and appearance of proof in court)" Zeitschrift fr Anwaltspraxis. 20(10):1503-1501, 2008

  • Alexander Nill and Jack Schibrowsky (2007) "Marketing Ethics Research: A Systematic Review of the Literature" Journal of Macromarketing, 27(2):256-273, 2007

  • Andreas Geipel, Alexander Nill, und Clifford Shultz (2007) "Die Analyse der Zeugenaussage im ordentlichen Verfahren (Analysis of witness testimonies)" Zeitschrift fr Anwaltspraxis, 19(15): 847 856, 2007

  • John Schibrowsky, James W. Peltier, and Alexander Nill (2007) "The State of Internet Marketing Research A Review of Literature and Future Directions" European Journal of Marketing, 41(7/8): 722-734, 2007

  • Andreas Geipel and Alexander Nill (2007) "Erkenntnisse der Wirtschaftswissenschaften als Taktik der Vergleichsverhandlung (Decision Making in Economic Theory and Tactical Out of Court Settelment)." Zeitschrift fr Schadensrecht. 2007. Vol.28(1): 6-10, 2007

  • Andreas Geipel, Herbert Geisler, and Alexander Nill (2007) "Prklusion versus Prozetaktik: Die Rechtsprechung des BGH zum Verschulden und die Erkenntnisse der Wissenschaft zum Erinnerungsvermgen (Preclusion and tactic: The guidelines of the BGH and the science of human memmory)" Zeitschrift fr Anwaltspraxis. 19(3): 1407-1418, 2007

  • Andreas Geipel and Alexander Nill (2007) "Die gangigen Irrtmer bei der Analyse der Zeugenaussage im ordentlichen Verfahren" Deutsche Richterzeitung, Deutsche Richterzeitung, vol.85(8):250-254, 2007

  • Alexander Nill and Jack Schibrowsky (2005) "The Impact of Competitive Pressure on Student's Ethical Decision Making in a Global Setting An Empirical Investigation" Journal of Marketing Education Vol. 27, No. 1, 2005

  • James Peltier, Alexander Nill and John Schibrowsky (2004) "Internal Marketing, Nurse Loyalty and Relationship Marketing: An Exploratory Study of German Nurses" Health Marketing Quarterly, 20(4): 63-82, 2004

  • James Peltier, John Schibrowsky, and Alexander Nill (2004) "Crossing Cultures" Marketing Health Services. Chicago: Spring 2004.Vol.24, (1) 26-33

  • Alexander Nill, Jack Schibrowsky, and James Peltier (2004) "The Impact of Competitive Pressure on Students Ethical Decision-making in a Global Setting" Marketing Education Review, 2004, 14(1): 1-13, 2004

  • Alexander Nill (2003) "Global Marketing Ethics: A Communicative Approach." Journal of Macromarketing, 23 (Fall): 90-105, 2003

  • Clifford Shultz and Alexander Nill (2002) "The Societal Conundrum of Intellectual Property Rights: A Game Theoretical Approach to the Equitable Management and Protection of Intellectual Property Rights" European Journal of Marketing, 36(5): 642-667, 2002

John (Jack) Schibrowsky, Ph.D.

  • "Marketing Ethics Research: A Systematic Review of the Literature" Journal of Macromarketing. Accepted for publication

  • "Interactive IMC The Relational-Transactional Continuum and the Synergistic Use of Customer Data" Journal of Advertising Research (forthcoming)

  • "The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience A Causal Model" Journal of Marketing Education, forthcoming

  • "The State of Internet Marketing Research A Review of Literature and Future Directions" European Journal of Marketing (forthcoming)

  • "Crossing Cultures" Marketing Health Services. Chicago: Spring 2004.Vol.24, (1) 26-33.

  • "The Impact of Competitive Pressure on Students Ethical Decision-making in a Global Setting" Marketing Education Review, 2004, 14(1): 1-13.

  • "The Impact of Competitive Pressure on Student's Ethical Decision Making in a Global Setting An Empirical Investigation" Journal of Marketing Education Vol. 27, No. 1, 2005
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