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Angeline Close, Ph.D.
  • "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research

  • "Sex-Typing of Leisure Activities A Test of Two Theories" Advances in Consumer Research

  • "An IMC Approach to Event Marketing The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research (forthcoming)

  • "Consumer Experiences and Market Resistance An Extension of Resistance Theories" Advances in Consumr Research

  • "A Holiday Loved and Loathed A Consumer Perspective of Valentine's Day" Advances in Consumer Research

  • "Balancing Act Proprietary and Non-Proprietary Event Marketing" Marketing Health Services
James (Jim) Cross, Ph.D.
  • "Linking Market Segmentation to Marketing Strategy" A Leading Marketing Journal (under review)
Anjala Krishen, Ph.D.
  • "Website Success Metrics: Addressing the Duality of Goals" Communications of the ACM, 49(12), 114 116
Richard S. (Rich) Lapidus, Ph.D.
  • "Salespeople and Stress The Moderating Role of Locus of Control on Work Stressors and Felt Stress" Journal of Marketing Theory and Practice, 1997, Vol. 5, No. 3

  • "Stressors, Leadership Substitutes, and Relations with Supervision Among Industrial Salespeople" Industrial Marketing Management, 1997, Vol. 26, No. 3
Michael (Mike) LaTour, Ph.D.
  • Khrushchev, Sergei, Tony L. Henthorne, and Michael S. LaTour "Cuba at the Crossroads:The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives (Case Study)" Cornell Hotel and Restaurant Administration Quarterly (Now Cornell Hospitality Quarterly) , Vol. 48, No. 4, 2007, 402-415

  • Braun-LaTour, Kathryn and Michael S. LaTour "Introducing the Childhood Memory Elicitation Method to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation" Cornell Hotel and Restaurant Adminstration Quarterly, Vol. 48, No. 3, 246-273

  • Braun-Latour, Kathryn A., Michael S. LaTour, and George M. Zinkhan "Using Childhood Memories to Gain Insight into Brand Meaning" Journal of Marketing Vol. 71, No. 2, 2007 pp.45-60

  • Reichert, Tom, Michael S. LaTour and Joo Young Kim "Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 2, 2007, 57-71

  • Reichert, Tom, Michael S. LaTour, Jacqueline Lambaise, and Mark Adkins "A Test of Media Literacy Effects and Sexual Objectification in Advertising" Journal of Current Issues and Research in Advertising, Vol. 29, No. 1, 2007, 81-92

  • Potter, Robert F., Michael S. LaTour, Kathryn Braun-LaTour, and Tom Reichert "The Impact of Program Context on Motivational System Activation and Subsequent Effects on a Fear Appeal" Journal of Advertising Vol. 35, No. 3, 2006

  • Kathryn Braun-LaTour and Michael S. LaTour "Is that a Finger in My Chili Using Affective Advertising for Post-Crisis Brand Repair" Cornell Hotel and Restaurant Adminstration Quarterly Vol. 47, No. 2, 2006

  • Holbrook, Morris B., Kathleen T. Lacher, and Michael S. LaTour (authors contributed equally) "Audience Judgments As the Potential Missing Link Between Expert Judgments and Audience Appeal An Illustration Based on Musical Recordings of My Funny Valentine" Journal of the Academy of Marketing Science Vol. 34, No. 1, 2006

  • Braun-LaTour, Kathryn and Michael S. LaTour "Transforming Consumer Experience When Timing Matters" Journal of Advertising Vol. 34, No. 3, 2005

  • Snipes, Robin L., Sharon Oswald, Michael S. LaTour and Achilles Armenakis "The Effects of Specific Job Satisfaction Facets on Customer Perceptions of Service Quality An Employee-Level Analysis" Journal of Business Research Vol. 58, No. 10, 2005
Michael Mejza, Ph.D.
  • "Supply Chain Management's Impact on Supplier, Customer, and Logistics Strategies" ICFAI Journal of Supply Chain Management, V. 1, No. 3, 2004 pp. 23-39

  • "Driver Management Practices of Motor Carriers with High Compliance and Safety Performance" Transportation Journal Vol. 42, No. 4

  • "The Scope and Span of Supply Chain Management" International Journal of Logistics Management Vol. 12, No. 2

  • "Assessing Motor Carrier Potential for Improving Safety Processes" Transportation Journal Vol. 38, No. 4
Gillian Naylor, Ph.D.
  • Naylor, Gillian, Susan Bardi Kleiser, Julie Baker and Eric Yorkston "Using Transformational Appeals to Enhance the Retail Experience" Journal of Retailing (forthcoming)

  • "The Role of Professionalism in Determining Job Satisfaction in Professional Services A Study of Marketing Researchers" Journal of Service Research, 2001, Vol. 3, No. 4

  • "Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables" Journal of the Academy of Marketing Science, 2000, Vol. 28, No. 3
Alexander Nill, Ph.D.
  • "Die Analyse der Zeugenaussage im ordentlichen Verfahren" Zeitschrift fr Anwaltspraxis, 19(15):847 856.

  • "Erkenntnisse der Wirtschaftswissenschaften als Taktik der Vergleichsverhandlung (Decision Making in Economic Theory and Tactical Out of Court Settelment)." Zeitschrift fr Schadensrecht. 2007. Vol.28(1): 6-10

  • "Die gangigen Irrtmer bei der Analyse der Zeugenaussage im ordentlichen Verfahren" Deutsche Richterzeitung. (Accepted for publication).

  • "Marketing Ethics Research: A Systematic Review of the Literature" Journal of Macromarketing. Accepted for publication

  • "The State of Internet Marketing Research A Review of Literature and Future Directions" European Journal of Marketing (forthcoming)

  • "Crossing Cultures" Marketing Health Services. Chicago: Spring 2004.Vol.24, (1) 26-33.

  • "The Impact of Competitive Pressure on Students Ethical Decision-making in a Global Setting" arketing Education Review, 2004, 14(1): 1-13.

  • "The Impact of Competitive Pressure on Student's Ethical Decision Making in a Global Setting An Empirical Investigation" Journal of Marketing Education Vol. 27, No. 1, 2005

  • "Global Marketing Ethics: A Communicative Approach." Journal of Macromarketing, 2003, 23 (Fall): 90-105.
John (Jack) Schibrowsky, Ph.D.
  • "Marketing Ethics Research: A Systematic Review of the Literature" Journal of Macromarketing. Accepted for publication

  • "Interactive IMC The Relational-Transactional Continuum and the Synergistic Use of Customer Data" Journal of Advertising Research (forthcoming)

  • "The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience A Causal Model" Journal of Marketing Education, forthcoming

  • "The State of Internet Marketing Research A Review of Literature and Future Directions" European Journal of Marketing (forthcoming)

  • "Crossing Cultures" Marketing Health Services. Chicago: Spring 2004.Vol.24, (1) 26-33.

  • "The Impact of Competitive Pressure on Students Ethical Decision-making in a Global Setting" Marketing Education Review, 2004, 14(1): 1-13.

  • "The Impact of Competitive Pressure on Student's Ethical Decision Making in a Global Setting An Empirical Investigation" Journal of Marketing Education Vol. 27, No. 1, 2005
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