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College of Business » Department of Management Information Systems » Directory » Weiyin Hong, Ph.D.

Weiyin Hong, Ph.D.

Associate Professor
Weiyin Hong received her B.Sc. in Management Information Systems from Fudan University, China, and her Ph.D. in Information and Systems Management from the Hong Kong University of Science and Technology. Her research interest includes human-computer interaction, user and organizational acceptance of emerging technologies, and human information processing and decision making processes.

Her work has appeared in Information Systems Research, Journal of Management Information Systems, Communications of the ACM, International Journal of Human-Computer Studies, and Journal of the American Society for Information Science and Technology. She is also the Chair for the Special Interest Group on Human-Computer Interaction (SIGHCI).
 

Selected Research

  • Hong, W.; J.Y.L. Thong, and K.Y. Tam "How do Web Users Respond to Non-banner-ads Animation - The Effects of Task Type and User Experience" Journal of the American Society for Information Science and Technology, 2007, 58:10, pp. 1467-1482
  • Hong, W.; and Zhu, K. "Migrating to Internet-based E-commerce: Factors Affecting E-commerce Adoption and Migration at The Firm Level" Information & Management, 2006, 43, pp. 204-221
  • Hong, W.; Thong, J.Y.L.; and Tam, K.Y. "The effects of information format and shopping task on consumers' online shopping behavior: A cognitive fit perspective" Journal of Management Information Systems, Winter 2004-2005, 21:3, pp. 151-188
  • Thong, J.Y.L.; Hong, W.; and Tam, K.Y. "What Leads To User Acceptance of Digital Libraries" Communications of the ACM, November 2004, 47:11, pp. 79-83
  • Hong, W.; Thong, J.Y.L.; and Tam, K.Y. "Product Listing Pages: The Effects of Presentation Mode and Information Format on Consumers' Online Shopping Performance and Perceptions" International Journal of Human-Computer Studies, October 2004, 61:4, pp. 481-503
  • Hong, W.; Thong, J.Y.L.; and Tam, K.Y. "Does Animation Attract Online Consumers Attention - The Effects of Flash on Information Search Performance and Perceptions" Information Systems Research, March 2004, 15:1, pp. 60-86
  • Thong, J.Y.L.; Hong, W.; and Tam, K.Y. "Understanding User Acceptance of Digital Libraries: What Are the Roles of Interface Characteristics, Organizational Context, and Individual Differences" International Journal of Human-Computer Studies, September 2002, 57:3, pp. 215-242
  • Hong, W.; Thong, J.Y.L.; Wong, W.M.; and Tam, K.Y. "Determinants of User Acceptance of Digital Libraries: An Empirical Examination of the Individual Differences and System Characteristics" Journal of Management Information Systems, Winter 2001-2002, 18:3, pp. 97-124

Contact Information

College of Business
Department of Management Information Systems
4505 Maryland Parkway Box 456034
Las Vegas, NV 89154-6034

Phone: (702) 895-2778
Fax: (702) 895-0802
Email: whong@unlv.nevada.edu
Website: http://faculty.unlv.edu/whong
 

Class Schedule

  • TR 2:30pm-3:45pm 5:30-6:45pm

Office Hours

  • TR 4:00pm-5:15pm
  • By Appointment