College of Business » Department of Management Information Systems » Directory » Honghui Deng, Ph.D.

Honghui Deng, Ph.D.

Assistant Professor

Dr. Deng received his Ph. D from the Red McCombs School of Business of the University of Texas at Austin. Dr. Honghui Deng was a Visiting Professor in Marketing Department, Red McCombs School of Business of the University of Texas at Austin from 1997-1999. In Year 2003, He moved to Las Vegas as an Assistant Professor in the College of Business Administration of the University of Nevada at Las Vegas. He is currently working as consultant for several US companies which include Rapp Collins Inc. of Omnicom Group, The Innovation Creativity Capital Institute (IC2) and Texas Tech. Incubator, Timberline.com and Asian Commerce Association in Texas, USA. Dr. Honghui Deng's research is diversity in theory, methodology, and applications of Management Information Systems, Economics, Finance/Risk Management, and Operations Research/Management. He is a pioneer in the field of real-time operations control and recovery, generalized and expanded the Data Envelopment Analysis (DEA). He has published many articles on various professional journals such as Socio-Economic Planning Sciences and European Journal of Operational Research. One of his Book/Chapter has been published by Kluwer Academic Publishers, He also worked as the Session Chair of The Institute of Operations Research and the Management Sciences (INFORMS).

Selected Research
Deng, H., Q. Wang, K. Leong. S. Sun "The Usage of Opportunity Cost to Maximize Performance in Revenue Management" Decision Sciences Journal, (forthcoming). 2009, 39:4 Wu, J. Z. Zhang, H. Deng "Investigation on The Shareholding System Reform in State-owned Commercial Banks: Evaluating Long-run Efficiencies with RAM Model" Scientific Research Management (Chinese, forthcoming) Cooper, W. W, H. Deng, T. Ruefli, J. Wu and Z. Zhang "Are State Owned Banks Less Efficient A Long-Run vs. Short-Run DEA Analysis of Chinese Banks" International Journal of Operational Research, (forthcoming), 2008, 4:3 Brockett, P. L., W. W. Cooper, H. Deng, Golden, L. L., and T. W. Ruefli "Using DEA to Identify and Manage Congestion" Journal of Productivity Analysis. September, 2004, 22:2, pp. 207-226 Cooper, W. W., H. Deng, Z. M. Huang and S. X. Li "A Chance Constrained Programming Approach to Congestion in Stochastic Data Envelopment Analysis" European Journal of Operational Research, 2004, 155:2, pp. 487-501 Barua, A., P. Brockett, W. W. Cooper, H. Deng, T. W. Ruefli and A. Whinston "DEA Efficiency Evaluations of Digital vs. Physical Product 'Dot Com' Companies" Socio-Economic Planning Sciences. December 2004, 38:4, Pages 233-253 Brockett, P., W. W. Cooper, H. Deng, L. Golden, M. J. Kwinn and D. A. Thomas "An Analysis of the Efficiency of Joint Advertising Versus Service-Specific Advertising for Success in Military Recruiting" Journal of Military Operation Research, 2002, 7:4, pp. 57-76 Cooper, W. W., H. Deng, Z. M. Huang and S. X. Li "A One-Model Approach to Congestion in Data Envelopment Analysis" Socio-Economic Planning Sciences, 2002, 36:4, pp. 231-238 Cooper, W. W., H. Deng, Z. M. Huang and S. X. Li "Chance Constrained Programming Approaches to Efficiencies and Inefficiencies in Stochastic Data Envelopment Analysis" Journal of the Operational Research Society, Vol. 53, pp. 1-10, 2002 Cooper, W.W., H. Deng, B. Gu, S. Li, and R. M. Thrall "Using DEA to Improve the Management of Congestion in Chinese Industries (1981-1997)" Socio-Economic Planning Sciences, 2001, 35:4, pp. 227-242
Contact Information
College of Business Department of Management Information Systems 4505 Maryland Parkway Box 456034 Las Vegas, NV 89154-6034 Phone: (702) 895-1803 Fax: (702) 895-0802 Email: honghui.deng@unlv.edu Website: http://www.unlv.edu/faculty2/deng/

Class Schedule
TR 2:30om-4:30pm
Office Hours
TR 2:30om-4:30pm By Appointment